Learn how a Blendtec Blender is constructed and tested / how this relates to Justin Bieber
01 April 2015

Learn how a Blendtec Blender is constructed and tested / how this relates to Justin Bieber

Blendtec knows how to leverage YouTube and social networking to promote their products with the "Will It Blend" YouTube video series.

Long before the Will It Blend? series exploded on YouTube, Tom Dickson was blending 2x2s with his blenders to determine their capability. Not surprising for this engineer and inventor, who grew up putting big engines in little things.

Back in 1975, Tom's curiosity was piqued when he used a vacuum to clean up some spilled wheat kernels. His innate inquisitiveness drove him to revolutionize the home wheat milling industry, taking it from stone grinding to his patented stainless steel milling heads. Like most inventors, Tom didn't stop there. He envisioned the perfect mixer using the freshly milled flour from his mill to make wholesome bread in minutes. When back in the lab, Tom developed an autoknead feature, enabling the mixer to knead the dough, develop the gluten and turn off automatically when finished.

Tom continued to improve the mixer and decided to add a blender with a square jar, rather than the conventional round jar. As Tom expanded his mill and mixer business, new ideas developed. He enhanced the blender and began developing commercial blending machines just as the smoothie era began.

Today, people all around the world use Blendtec blenders in their homes, restaurants, smoothie shops, coffee shops and more.

I like Blendtec because they really know how to leverage YouTube and social networking to promote their products with the "Will It Blend" YouTube video series. Blendtec could also teach mobile manufactures more about stress testing mobile phones so they are more likely to survive daily wear and tear.

Check out his Justin Bieber episode of "Will It Blend", the famous YouTube video series.
The history channel takes you behind the scenes at Blendtec and shows how these blenders are tested and built. Pretty cool stuff.

How A Blendtec Blender Is Constructed
Will It Blend? - Justin Bieber

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