A head-to-head comparison of 7 inch tablets
18 January 2013

A head-to-head comparison of 7 inch tablets

We take a look at three solid 7 inch tablet competitive products from Apple, Amazon, and Google

The 7 inch tablet market is not a one-size-fits-all landscape. The Nexus 7, Kindle Fire HD, and iPad mini target different audiences. The Nexus 7 attracts gamers and multimedia enthusiasts with an Android bias. The Kindle Fire HD is aimed squarely at Amazon members looking to maximize their Amazon subscriptions at an affordable price with a nice display.

The iPad mini is lighter and thinner than the competitors. The main disadvantage of the iPad mini is that is has poor screen resolution when compared to the Kindle Fire and Nexus 7. Battery life is is on-par with competitors.

The iPad mini has dual-core A5 processor which is comparable to the Nexus 7's quad-core CPU. Apple does a lot of optimization iOS to ensure that their devices take full advantage of every processor cycle.

The iPad mini offers two colours, three capacities, and a cellular option with 4G LTE connectivity. Apple has the full range of the market covered.

The price point on the iPad mini is not going to obliterate the competition, it is expensive. It is clear that Apple has positioned the iPad mini to be the higher priced 7 inch tablet on the market. They are keeping margins higher and are going after the Apple-loyal premium price market. Apple's tight integration of services in the cloud locks customers into the Apple universe which is another distinct advantage of the iPad mini.

Apple does have the edge when it comes to product ubiquity and market dominance. If you are looking for affordable, portable, get-the-job done devices then you may want to consider future Android and Windows 8 tablets.

The 7 inch tablet, smaller tablet market is become crowded and highly competitive. With Apple iPad mini on the scene, the fight for market share is guaranteed to become even more intense.

iPad Mini
Nexus 7
Fire HD
Operating system iOS 6 Android 4.1 Custom Android OS
Price Wi-Fi: $329 (16GB), $429 (32GB), $529 (64GB). Cellular: $459 (16GB), $559 (32GB), $659 (64GB). $199 (8GB), $249 (16GB) $199 (16BG), $249 (32GB)
Release date November 2, 2012, for Wi-Fi; cellular 2 weeks later July 13, 2012 September 14, 2012
Display 7.9-inch IPS, 1,024x768 pixels (163 ppi) 7-inch IPS, 1,280x800 pixels (216 ppi) 7-inch IPS, 1,280x800 pixels (216 ppi)*
Size 7.9 x 5.3 x 0.28 inches 7.8 x 4.7 x 0.41 inches 7.4 x 4.7 x 0.45 inches
Weight 0.68 lbs/308 grams (0.69 for cellular) 0.75 lbs/340 grams 0.88 lbs/400 grams
Processor Dual-core A5 processor Quad-core Nvidia Tegra 3 1.2GHz dual-core TI OMAP4460
Memory 16GB, 32GB, or 64GB 8GB or 16GB; 1GB RAM 16GB or 32GB; 1GB RAM
Camera 5-megapixel rear-facing, 1080p HD video; 1.2-megapixel front-facing camera, 720 HD video 1.2-megapixel front-facing 720p "Web chat" front-facing
Battery "16.3-watt-hour"; 10 hours battery life (rated) 4,325 mAh; 10.1 hours video battery life (tested) 4,400 mAh; 5.1 hours video battery life (tested)
NFC No Yes No
Extras 4G LTE versions available Tegra games Whispersync, X-Ray, Amazon Prime
Ports Lightning connector Micro-USB Micro-HDMI, Micro-USB
Color Black, white Black Dark gray


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