Banking Innovator Case Study: USAA’s Customer-Centric Innovation in the Lab
USAA’s program approaches innovation in five ways with R&D and employee engagement at the centre.
- 8,000 Ideas in 2015
- 247 Patent in 2015
- 95% Participation Rate
USAA’s Eight Innovation Labs
- Tryout the wild ideas that may or may not get them closer to the end-game of delivering the ultimate in customer service.
- The lab teams are tasked with embracing emerging technologies for “revolutionary development”
Internal Coding Competition
- USAA runs an internal coding competition several times a year to spark cross-team innovation.