Financial Services Mobile Product Offerings for Generation D Point of View

  • 21 August 2016
  • 3.54 MB
  • Version: 1.0
  • Author: Kevin Grant
Financial Services Mobile Product Offerings for Generation D Point of View

Generation D in Canada use smartphones as their hub device, are always on mobile devices, and consider mobile essential to their lives. A mobile strategy is essential to these customers and  they want relevant info on the go.

Canadian Generation D are Mobile First

  • Products must be sold, serviced and supported on mobile first; with a strong presence in other digital platforms and connection to social media

Gen D are First to try new products

  • More likely to engage with brands
  • Will recommend new products
  • Generation D are good for our business and are early adopters