Financial Services Mobile Product Offerings for Generation D Point of View
Generation D in Canada use smartphones as their hub device, are always on mobile devices, and consider mobile essential to their lives. A mobile strategy is essential to these customers and they want relevant info on the go.
Canadian Generation D are Mobile First
- Products must be sold, serviced and supported on mobile first; with a strong presence in other digital platforms and connection to social media
Gen D are First to try new products
- More likely to engage with brands
- Will recommend new products
- Generation D are good for our business and are early adopters