Point of View- Mobile Banking Product Offering for Generation D

  • 29 March 2015
  • 3.60 MB
  • Version: 12.0
  • Author: Kevin Grant
Point of View- Mobile Banking Product Offering for Generation D

Generation D in Canada use smartphones as their hub device, are always on mobile devices, and consider mobile essential to their lives. Banks's mobile strategy is essential to these customers and  they want relevant info on the go.

Generation D expect mobile to be integrated into their homes, providing advice, be a wallet, and be their primary source of communication. These must be elements in Banks's Generation D strategy.

Generation D track innovations and are forward thinking early adopters. Banks must be there when new technologies emerge and never keep them waiting. Generation D drives the digital agenda and we must listen and deliver what they expect to keep them.